Jake Paul Backs Boycott While Logan Paul Defends Bad Bunny’s Super Bowl Set

Jake and Logan Paul have voiced sharply different reactions to Bad Bunny’s 2026 Super Bowl halftime show, with Jake publicly encouraging fans to skip the performance altogether.

Read More: Bad Bunny – ‘Debí Tirar Más Fotos’ review: ode to homeland is a new high for the Puerto Rican star
The Puerto Rican icon topped the halftime bill at Levi’s Stadium in Santa Clara on Sunday February 8, making history as the first Latin male headliner and the first artist to lead the show primarily in Spanish.

The performance was a full celebration of Latin music and culture, complete with high profile appearances from Pedro Pascal, Cardi B, Jessica Alba and Karol G, who appeared among the dancers, while Lady Gaga and Ricky Martin also joined Bad Bunny on stage.

In the days leading up to the show, controversy had already been brewing around Bad Bunny’s booking. The artist faced backlash from figures aligned with the MAGA movement, including Donald Trump, who described the choice as “crazy” and claimed he had “never heard” of the singer.

One of Trump’s advisers later confirmed that ICE would be present at the event, a detail that carried extra weight given Bad Bunny has previously said he avoided touring the US over fears of ICE raids at concerts. At the same time, Turning Point USA staged a rival “All American Halftime Show”, headlined by Kid Rock.

Trump later criticised the performance again, calling it “a slap in the face” to the country, while Jake Paul also took to social media to attack the NFL’s decision to select the Puerto Rican star.

Posting on X, Jake Paul told his 4.4 million followers that he would be “intentionally turning off the halftime show”, saying he “cannot support” Bad Bunny, whom he labelled “a fake American citizen performing who publicly hates America”.

He also called on viewers to unite and send a message to major corporations, urging them to switch off their TVs during the performance in an attempt to dent the show’s ratings.

“Understand that you have power. Turn off this halftime,” he wrote.

Logan Paul, however, distanced himself from his brother’s comments and made it clear that he did not share the same view, offering support for Bad Bunny’s headline moment.

“I love my brother, but I don’t agree with this,” Logan wrote. “Puerto Ricans are Americans, and I’m glad they had the chance to show the talent that comes from the island.”

Alongside its expansive staging and clear nods to Puerto Rican identity, the set also included Bad Bunny handing one of the three Grammys he won last week to a young boy, as well as a real wedding ceremony that unfolded mid performance.

Near the close of the show, he said “God bless America” before naming several Latin American countries, paying tribute to the cultures and communities he brought to one of the biggest stages in US entertainment.

As he exited the field, Bad Bunny held a football up to the camera bearing the message “Together we are America”, while the stadium screens displayed the phrase “The only thing more powerful than hate is love”.

Beyond Logan Paul, praise for the performance also came from Rosalía, Doechii and Jennifer Lopez, among others, while country artists Zach Bryan and Kacey Musgraves took subtle shots at the alternative halftime event organised by Turning Point.